Hub Friday: Education is Elemental

We wrote a few months ago about our friends at the Chemical Heritage Foundation. (One of The Hub facilities is based there.)
This outstanding organization demonstrates that a potentially boring high-school subject (yours truly scraped by with a C-) can be fun and exciting, and even (gasp!) interesting. In fact, you need only look at one of their excellent competitions for high-school students going on right now to see just how much the folks at the foundation believe in their subject matter.
In the "It's Elemental!" competition, students are encouraged to mix old information with new technology: they're asked to submit videos based around an element in the periodic table. From there, their 3- to 5-minute video is judged on the obvious bits, like "presentation of scientific information" and "technical merit."

What will it take to make this interesting? The guys at the Chemical Heritage Foundation know.

But from there, the competition rapidly veers away from your run-of-the-mill science project: Students will be judged on overall artistry, and their videos will be carefully vetted to see that their chosen element is presented in a light that makes evident its historical and social significance.
At the Hub, we value education pretty highly. We think there's true social and historical potential in everything. So when we talk to new clients, we look at the potential to host their events as opportunities to educate the conference attendees that are coming in that day.
And we encourage our employees to continue to educate themselves too, on everything from social media to trends in meeting planning and events. This philosophy, we think, keeps us fresh, and it keeps us thinking in new directions when it comes to planning conferences for our clients.
Visit the Chemical Heritage Foundation's "It's Elemental!" contest here.
What's your philosophy of work?